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VOL 1: JUNOON SPIRAL

VOL 1: JUNOON SPIRAL

FIT AND DESIGN

The Junoon Hoodie is engineered with a relaxed, transitional silhouette. It features dropped shoulders and a widened chest for a modern, architectural fit that drapes effortlessly.

Sizing Note: For the intended oversized streetwear aesthetic, order your true Canadian size Medium, Large or Extra Large)

GARMENT DETAILS

Origin: Handcrafted by artisans in Pakistan.

Material: Roughly 1KG (500 GSM) Heavyweight Industrial Canvas. Specifically engineered for a structured, architectural drape that retains its silhouette over time.

Design: * Front: Features elevated "Junoon" high-density chest embroidery.

Heritage Back: Intricate mountain landscape integrated with celestial moon/star and Allama Iqbal poetry.

Vision Back: Modernized spiral calligraphy layout of Allama Iqbal poetry.

Finish: Reinforced ribbing at the cuffs and hem to support the weight of the 1000g canvas.

PRESERVING THE HOODIE

The Wash: Turn the garment inside out. Wash in Cold Water only. This protects the deep black pigment and the high-density embroidery.

The Dry: Never Tumble Dry. The 1 Kg weight of the fabric requires air-drying. Lay it flat or hang it on a sturdy hanger to maintain the boxy, structured silhouette.

The Iron: If necessary, iron on the reverse side on a low heat setting. Avoid direct heat on the embroidery to keep the thread work crisp.

SIZE CHART (INCHES)

MEDIUM: Chest (Pit to Pit): 24.5" | Length: 27.5" | Sleeve: 24.0"

LARGE: Chest (Pit to Pit): 26.5" | Length: 28.5" | Sleeve: 25.0"

XL: Chest (Pit to Pit): 28.5" | Length: 29.5" | Sleeve: 26.0"

The Heritage Piece(Mountain): Male Model: 5'10 wearing Medium

The Vision Piece(Spiral):
Male Model: 6' wearing Medium

📐 DESIGN & FIT GUIDE

Silhouette: Cut with an intentional boxy chest, dropped shoulders, and a heavy, structured drape that doesn't collapse.

Real-World Reference: Our model usually wears a size Medium and is pictured wearing a Medium for a perfect, slightly baggy streetwear look.

Sizing Recommendation: Order your true size for the intended relaxed, premium fit. Size up only if you want an extreme, oversized hoodie.

Note: Please allow for minor 0.5" manufacturing variances. Due to the ultra-limited 22-piece run, all sales are final. No size exchanges can be accommodated.

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OUT NOW (VERY LIMITED QUANTITY)

VOL 1: JUNOON

There is a specific kind of madness in those who refuse to settle—an quiet, relentless fire that drives a person to look beyond what is visible and reach for what is felt.

"Junoon" translates to obsession, but it is more than a word. It is the weight of a dream. It is the refusal to be light, to be thin, or to be ordinary. Born from the soul of Pakistan and localized for the streets of the world, this archive represents the first step of a transition.

The Engineering Crafted from roughly 1kg (around 500 GSM) of heavy industrial canvas, this piece is built to hold its silhouette and its story for a lifetime. Every stitch is a manifestation of the "madness" required to create perfection. We moved away from the standard—engineered with a stringless, clean-neck construction to ensure the focus remains on the architectural drape and the high-density embroidery.

The Dual Manifestation Because obsession is never a straight line, Volume 1 is split into two parallel archives. One soul, two paths:

  • The Heritage Archive: Grounded in the landscape of home. Featuring the central Junoon embroidery and a back-piece honoring the Mountain, Moon, and Star. It is a tribute to the roots that allow us to reach higher.

  • The Vision Archive: The motion of the hustle. Featuring the central Junoon logo with a Spiralized Calligraphy layout of Allama Iqbal’s poetry. It is a reminder that even in the chaos of our movement, we carry our culture with us.

1 of 22 We are starting with a limited archive of only 22 units—11 of each design. This is for those who are always searching for what lies beyond the stars.

Choose your path. Claim your archive.

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